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Marketing Research

A. Social Sector Surveys

Social Research is a method used by social researchers to learn about people and societies so that they can design products/services that cater to various needs of the people. Different socio-economic groups belonging to different parts of a county think differently. Various aspects of human behavior need to be addressed to understand their thoughts and feedback about the social world, which can be done using Social Research. Any topic can trigger social research – a new feature, new market trend, or an upgrade in old technology.

Social Research is conducted by following a systematic plan of action which includes qualitative and quantitative observation methods.
  • Qualitative methods rely on direct communication with members of a market, observation, and text analysis. The results of this method are focused more on being accurate rather than generalizing to the entire population.
  • Quantitative methods use statistical analysis techniques to evaluate data collected via surveys, polls, or questionnaires.
Social Research contains elements of both these methods to analyze a range of social occurrences such as an investigation of historical sites, census of the country, detailed analysis of research conducted to understand reasons for increased reports of molestation in the country, etc.
A survey to monitor happiness in a respondent population is one of the most widely used applications of social research. The happiness survey template can be used by researchers and organizations to gauge how happy a respondent is and the things that can be done to increase happiness in that respondent.

We have large-scale expertise on the below surveys over a decade in the Middle East, South East Asia and Africa Regions

  • Wash study
  • Population Census
  • Health studies
  • Wash studies
  • Political survey
  • Current Affairs survey
  • Third-Party Monitoring and Evaluation
  • Work Shops
  • Gender Violence
  • Business situation after covid 19 Pandemic
  • Media Survey
  • Multi-Media Index
  • Child Labor
  • Child Abusing
B. Consumer Insight Survey
Consumer insight is an interpretation used by businesses to gain a deeper understanding of how their audience thinks and feels. Analyzing human behaviors allows companies to understand what their consumers want and need, and most importantly, why they feel this way.
SMRC provides a full suite of customized research services including both qualitative and quantitative research. We can also help you with building and maintaining customized consumer and household panels to get a continuous read on consumer habits.
  1. Quantitative Research.
  2. Qualitative Research.
  3. Consumer Panels
  4. Product And Concept Test.
C. Retail Audit Surveys
The job of retail audit research is to provide information for a. manufacturer or his advertising agent about the sales, stocks and. distribution of his product, and its competitors, to make. Estimates of national or regional market trends.
Propose an alternative approach that starts with your secondary sales and retail landscape data and built customized panels that are more relevant to your brands and competition as well.

SMRC has done many retail censuses in the UAE and Egypt markets with the best quality and within a timeframe.

  1. Retail Census.
  2. Retail Audit
  3. Price Tracking.
  4. Store Observation.
D. Computer-Aided Telephonic Interviews (CATI)
(Cati) Is A Telephone Surveying Technique In Which The Interviewer Follows A Script Provided By A Software Application … When Contact Is Made, The Interviewer Reads The Questions Posed On The Computer Screen And Records The Respondent’s Answers Directly Into The Computer.
SMRC-trained staff, auto-dialer, and, extensive database make it convenient for clients to get insights in a time and cost-efficient manner
  1. Random Dialing.
  2. Audio Recording.
  3. Speech Analysis.
E. Computer-Aided Web Interviews (CAWI)
(CAWI) is an Internet surveying technique in which the interviewee follows a script provided on a website. The questionnaires are made in a program for creating web interviews. The design of an online questionnaire has a dramatic effect on the quality of data gathered.
  1. Geo Fenced Surveys
  2. Real-Time Tracking.
  3. Cost And Time
    Efficiency
F. Live Media Monitoring

For the first time, SMRC did real-time live media monitoring with the collaboration of a multi-national well-known research company in the KSA, Afghanistan, and Qatar markets and covered around 10 provinces.

Real-time monitoring:
Real-time monitoring helps you identify the actual times an incident occurs, the reporting time, and the resolution time accurately. By identifying these times, organizations can get more proactive with their response methods, Skills and deal with recurring problems efficiently
Live Media Monitoring Skills
Media monitors must have impeccable attention to detail. They must be capable of spending long hours looking at computer screens without losing focus. They must also possess practical communication skills to condense and summarize the massive amount of information they absorb

As a specialized research agency, SMRC excels in designing and conducting comprehensive social and consumer surveys that cater to the unique needs and requirements of its clients. With a commitment to professionalism and precision, SMRC delivers high-quality research solutions that provide actionable insights and informed decision-making support.

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